GTM STRATEGY & AI ENGINEERING FOR B2B TECH

The science of
better go-to-market.

Go-to-market frameworks, data-driven insights, and real-world conversations to help revenue leaders build predictable growth.

The GTM Efficiency Pyramid Framework
Free framework

The GTM Efficiency Pyramid

Assess your operational maturity, prioritize improvements, and build from a stable foundation.

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The GTM Efficiency Pyramid PDF

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What is GTM Science?

Better go-to-market starts with understanding.

GTM Science brings together practical frameworks, data-driven insights, and candid conversations with revenue leaders. Explore the thinking behind effective go-to-market, then learn how operators put it into practice on the GTM Science podcast.

The GTM Science podcast

Real conversations. Practical insights.

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The GTM Operating System

The GTM Operating System boils down to three core components. If your internal team has a component covered, you don’t have to buy it from us.

GTM Architecture

Your Challenges:

  • Reps not inputting correct/consistent CRM data
  • Zero visibility into what’s happening in the business
  • Sales and marketing working towards opposing goals
  • Disorganized teams not used to the best of their ability

We design the step-by-step process your team needs to generate and close pipeline: ICP and persona definition, qualification criteria, territory model, lead routing, follow-up cadences, and forecast methodology.

Best for teams that have strong CRM and systems capability but need the process designed and documented.

GTM Analytics

Your Challenges:

  • Unsure how hiring/firing will affect revenue
  • Forecasts are a joke, resource allocation is a guess
  • Close rates/lead volume aren’t lining up with revenue
  • Unable to tell the CEO what’s working/what’s not/why

We identify the metrics that matter, build the infrastructure to capture them accurately, and deliver regular insight into how to improve your pipeline engine. Funnel conversion analysis, forecast accuracy tracking, win/loss analysis, and board-ready reporting.

Best for teams that have the process and systems in place but lack the analytics layer.

GTM Tech & AI

Your Challenges:

  • Your tech stack is disjointed and disorganized
  • Misuse of tech features lead to more admin work
  • Reps still resort to Excel sheets instead of Salesforce
  • Corners cut with sales process and stage progression

We implement and optimize the systems your team needs: Salesforce, HubSpot, Outreach, Salesloft, ZoomInfo, Clay, and AI tools.

Best for teams that have the process designed but need someone to build it into the CRM correctly.

Frameworks

Browse Our Frameworks for GTM Operations

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01 / PRIORITIZE

The GTM Efficiency Pyramid

The GTM Efficiency Pyramid helps you assess your operational maturity, visualize the best way to tackle big problems, and ensure you’re building from a stable foundation.

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02 / DIAGNOSE

The GTM Ops Diagnostic

The GTM Diagnostic Framework helps revenue leaders cut through the noise of everything that could be fixed and zero in on the one area of GTM that will have the most impact in the next 90 days.

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03 / EXECUTE

The GTM Metrics and Insights Framework

GTM metrics & insights separate Strategic CROs and RevOps Leaders from glorified sales managers and systems admins. Getting accurate metrics isn’t easy though. Getting real insights is even harder. This Framework will show you how to do both.

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The GTM Science newsletter

Practical thinking for better go-to-market.

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GTM Metrics Workshop with Gerry Marletta, Partner, and Eddie Reynolds, CEO

GTM Metrics Workshop

Want GTM insights but don’t know where to start?

Imagine opening a dashboard, trusting the numbers, and being right when the quarter closes. To get there, you need a plan. One that accounts for the challenges and nuances of where you are today.

We help you build that plan in this free, 60 minute session.

CRO or Equivalent Must Attend*

*Speak with one of our partners, not an SDR. This is not a sales call.

Request the Workshop

FIRST 5 QUALIFYING APPLICANTS PER MONTH

Due to the amount of free work involved, Workshops are limited in number and only for qualifying applicants. To qualify you must be (or be joined by) a CRO in a $50M-$500M B2B Tech company.